Bordeaux, 12/05/2011 - Search Engine Optimization (SEO) or Search Engine Optimization is definitely one of the fads of the internet age. This website will be in form and content tailored to the requirements of search engines, so that the sides and optimum high-ranking position in search engines. Precisely to see some controversy, including Internet sites are for the people and not for the search engine robots created. Nevertheless, more and more companies operate in the fight for top positions in the hot popular Google on SEO expertise. These are now offered by almost every other webmasters, though few understand anything about it. Basically, it is however difficult to estimate how many search engine optimizers are active in this country and what background they have. This is firstly because this is not a traditional "learned" profession. Yet because there are up to some academies, no opportunities to learn the profession in the traditional way. Rather, be provided with job offers a high school education in the areas of media design, computer science or economics. Furthermore, the Internet is to find a shell of different job titles. Thus the putative functions of a SEOs job hiding behind titles such as online marketing manager, search engine optimizer, search engine expert, SEO Manager, SEO Expert and Web developers. Though the actual SEO work often takes only a fraction of the actual tasks to complete. Rather, the tasks are generally held by many online marketing field for confirmation. It is logical to differentiate between putative SEOs, of which there are now hundreds of thousands in Germany and actually SEOs that have purely focused on the optimization of the pages. In professional circles there is talk of some 1,100 SEOs, however, this number includes only self-employed and agency staff, but not the employees who work directly in the company. Is it a domain which is mainly dominated by men. From a survey from 2007 showed that among the 88 surveyed, only 3 women SEOs. At the age of the respondents revealed that mainly young people in the field of SEO work. 91% are under 40 and even 65% under 30 years. Despite the very young subject also gave 24% of respondents to have a more than 5 years of experience, so in 2002 or earlier with active search engine optimization have begun.
Requirements
Just because products in the SEO industry is a relatively young industry, it is subject to constant change. Sun search engines change their criteria constantly, so a good SEO needs to be kept informed. Also we read on the Internet more frequently assume that a representative appearance at the Google Network + for a high ranking is always important. A total of approximately 100 criteria are observed in order to send up its own page in Google ranking. Also added that most of the beginning of each is very difficult in the industry. "Newbies", just like these newcomers are affectionately known in the industry must first of all prove that they are capable of learning and the realities of the industry can adapt quickly. In addition, you should be aware of before choosing a career, that this is not a 9to5 job. Rather it is to build even after hours and on weekends to maintain a network and this carefully. Who an "average job" is investigated in this industry neither success nor having fun.
Economic Importance
Because consumers are increasingly using the Internet to gather information about products, prices and experience, companies are now forced to build a professionally designed web presence and maintain. To attract potential buyers are still needed not only a good online marketing via banner or sponsorship, but also a good position in the relevant search engines. The more companies follow this strategy in turn, the greater the pressure on other companies to join it in order not to endanger their own sales. It can be observed more and more, companies that operate in the fight for the few top ranking of any search engine to search engine optimization and not just short-term fall back on agencies, but are ready to build your own SEO departments. In the struggle for survival will be saved while rare, earn TOP SEOs now around 200,000 EUR annually.
In-house SEO vs. SEO agencies
From a corporate perspective, the benefits of a SEO agency are obvious. The most rapid and professional implementation of necessary steps to save small businesses a lot of time. Nevertheless, especially large companies tend to establish their own SEO department. Especially Web companies rely on search engines to be ranked near the top. For this in turn it is not worthwhile to hire an outside agency, if any case there is need for more full-time workers to support the site. From the perspective of the employee can distinguish between the two locations, however. While SEO agencies do nothing more than looking for cooperation partners, in-house SEOs must also hold lectures and training courses and projects implemented in a transparent manner.
Looking into the job search engine
A look at the job search engine JobiJoba (http://www.jobijoba.de) shows that demand for search engine optimizers is available. Under the search "SEO" (http://www.jobijoba.de/Stellenangebote/SEO-Jobs) well over 800 ads to be published. Among the job-party agencies are not only find, but just a plethora of companies that are just about to build an in-house SEO department and these are only built up recently.
Looking to the future
With the increasing importance of the Internet for the economy, the competition in the Internet business has grown. Precisely because of the demand for SEO services continue to grow as a company can without any search engine optimization and more difficult to sell from their competition is. In addition, most large companies SEO expertise will internalize and is also increasingly seen more as part of the overall marketing concept. This in turn may increase requirements for SEOs, because they are not only responsible for link building. Especially the ever-increasing influence of the social web can lead to a variety of tasks for SEOs who have their focus in content and quality. Networks such as Facebook, Twitter and Goole Co + and now provide for a high number of visits to individual pages. So there are mitlerweile pages that your users generate mostly by Social Media and SEO and Google keep it as unimportant. Nevertheless, these are an industry, which also will continue to become increasingly important to be meted out. Whoever is able to quickly connect to well in this industry and is also open to change should be in this industry can be successfully sustained.
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